Authority Domains Internet Marketing Blog - Latest Comments in The Social Media Skeptic….Changing My Mind

Re: The Social Media Skeptic….Changing My Mind

Derek Showerman — Tue, 16 Jun 2009 20:18:50 -0000

Chris, thanks for writing. I recently wrote about ROI and social media here: http://derekshowerman.com/2...

Also, Dell just announced they made a 2M profit buy using Twitter @delloutlet: http://60secondmarketer.com...

Starbucks has innovated their offering to the voice of their customer: http://mystarbucksidea.forc... Innovation to the voice of the customer. Give the customer what they want, when they want it, how they want it- you win their business over and over.

I have a number of other ROI stories to share, but because of NDA's I cant share company names, but can share stories that show real ROI.

Re: The Social Media Skeptic….Changing My Mind

CD Rates Blog — Tue, 16 Jun 2009 17:49:47 -0000

Good article, except for one thing. Metrics. I read and hear a lot about the power of social networking, but rarely see a business post some hard data about how it increased their sales. We are a service orientated business, but I remain skeptical that the time spent will have a postive ROI.

Re: The Social Media Skeptic….Changing My Mind

Yvette Francino — Mon, 08 Jun 2009 16:53:34 -0000

Excellent article. There's so much power in Social Media and it's amazing to me how many people still don't get it. Thanks for the post. I'll be sharing it.